Coca-Cola is celebrating its 125th anniversary this month with an integrated marketing campaign, special commemorative packs and a range of in-store pos. Bespoke on-pack graphics play on the heritage of the brand and shoppers also have the chance to...
Coca-Cola Enterprises has launched Powerade Energy, which it claims is the first 'dual energy' soft drinks product. Powerade Energy combines 'stimulate' energy with 'revive' energy to deliver sustained performance energy. It is designed...
Coca-Cola Enterprises is extending its pricemarking activity to lines such as Oasis Summer Fruits (99p for 500ml), 2ltr Schweppes Lemonade ( 1.49) and all 500ml cans of Relentless ( 1.59). The company is also marking 330ml cans of Fanta, Sprite, Dr...
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
The launch is set to capitalise on the drink’s popularity in cafes.
Consumers can win prizes up to £100
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