Coca-Cola is celebrating its 125th anniversary this month with an integrated marketing campaign, special commemorative packs and a range of in-store pos. Bespoke on-pack graphics play on the heritage of the brand and shoppers also have the chance to...
Coca-Cola Enterprises has launched Powerade Energy, which it claims is the first 'dual energy' soft drinks product. Powerade Energy combines 'stimulate' energy with 'revive' energy to deliver sustained performance energy. It is designed...
Coca-Cola Enterprises is extending its pricemarking activity to lines such as Oasis Summer Fruits (99p for 500ml), 2ltr Schweppes Lemonade ( 1.49) and all 500ml cans of Relentless ( 1.59). The company is also marking 330ml cans of Fanta, Sprite, Dr...
The drinks are set to add incremental summer sales
Cîroc is re-launching its bestselling Summer Citrus flavour as a permanent fixture within its super-premium vodka portfolio
What products are available to help Platinum Jubilee celebrations go with a bang?
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