Christmas Pudding flavour added to Walkers’ festive range

Walkers has launched a limited-edition range of festive NPD.

Walkers’ new seasonal flavours for 2023 are Festive Turkey, Pigs In Blankets and Christmas Pudding. All three flavours within the Walkers core range are rolling out in SMP 5pk (RRP: £2.00) and 65g PMP (Festive Turkey and Pigs In Blankets only, RRP: £1.25) formats.

The Sensations range’s festive offering includes Beef Wellington and King Prawn & Marie Rose Sauce flavours in 150g sharing bags (RRP: £2.50).

Walkers has also released limited-edition holiday-themed packaging on selected lines including Wotsits Giants Really Cheesy and Sensations Thai Sweet Chilli.

Senior marketing director at Walkers Wayne Newton, said: “As sharing occasions rise during the Christmas period, shoppers are on the hunt for savoury snacks that offer something extra special and will elevate their celebrations with family and friends. Launching the limited-edition Walkers flavours into PMP format for the convenience channel was an obvious choice or us as these formats continue to prove popular with shoppers and retailers alike, with PMPs remaining the number one contributor to crisps and snacks growth in value vs other segments. Our new range of festive flavours will meet this shopper demand, while also generating buzz and talkability.”