Anchor has returned to TV screens in time for the festive season with a new advertising creative and Christmas on-pack promotion.

The 30 second advert is on TV now and running for nine weeks. It focuses on Anchor Spreadable and reunites viewers with its family of animated characters known as the ‘Hugglers,’ who made their on-screen debuts back in June this year as a part of a wider £6m Anchor Cheddar marketing campaign.

In addition to the new creative, Anchor has released a limited edition pack for the festive season, every pack of Anchor Block or Spreadable will be designed to look like a Christmas present. The distinctive outer packaging will coincide with a special on-pack promotion across the Anchor Spreadable range that will be giving away 1000’s of presents in the lead up to Christmas. To enter, consumers just have to visit and enter their bespoke pack code.

Mike Walker, business unit director at Arla Foods, said: “The festive season is a very important time for Anchor with 20% of sales coming from the Christmas period. We’re confident that with the return of the ‘Hugglers’ to TV screens and our engaging on pack promotion, this year will generate even more excitement and sales of the brand.”