Chocolatey Hazelnut added to Weetabix Melts range

Weetabix is adding a new Chocolatey Hazelnut variant into its Melts portfolio.

Asda will be the first retailer to stock Chocolatey Hazelnut Melts in early May, with other retailers to follow suit in the summer months.

Ginni Farbon, Weetabix brand manager, said: “The launch of this new flavour into our popular Melts range is set to be a hit with consumers as tasty cereal is the largest segment of the breakfast cereal category, with demand growing YOY over the last three years. With over half of consumers looking to reduce their sugar intake in their diets, Melts will hit this sweet spot for them without compromising on taste.”