Carlsberg UK has invested £12m in television media to support its flagship lager brand under the ‘If Carlsberg did…’ campaign.

The 30 second advert, launched on Monday 16 February, can been seen on channels including ITV, Channel 4 and Sky1 for six weeks. A 60 second version can be found online at

As part of the investment, a further two executions of ‘If Carlsberg did…’ are planned for later this year, in addition to a wider advertising push across radio, out of home and sponsorships, resulting in 40 weeks of branding for 2015.

Dharmesh Rana, senior brand manager for Carlsberg UK said: ”’If Carlsberg did’ remains one of the most iconic and recognisable advertising slogans in the world and in some ways part of the consumer psyche.”