Carling has launched its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes.

The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book holidays worldwide. The prizes offer flexibility with each winner able to bring friends and family on their holiday, and even use the voucher across multiple holidays.

Carling fans will see the return of the mischievous Carling seagull on packs. A £1.8m TV advertising campaign running from mid-March to mid-April will help publicise the promotion to consumers.

Carling brand director at Molson Coors Jim Shearer said: “Carling’s ambition is to delight consumers and the Holiday Getaways promotion builds on the success of the bank holiday activity last year which consumers loved. We anticipate strong uptake of this great promotion which researched well with our target consumers, and look forward to rewarding ten lucky Carling fans with the holiday of a lifetime”.

Available on over three million packs nationwide, the £5,000 Holiday Getaways promotion will run across both the multiple off-trade and convenience channels on Carling Lager 10, 12, 15 and 20 x 440ml can packs, Carling Cider 15 x 440ml can packs and Carling Zest 12 x 330ml bottle packs.

Consumers enter the competition by submitting their unique code – printed on the inside of the pack – along with their name and contact details, at where they are entered into the draw to win one of the ten £5,000 holidays.

Promotional packs will be available in stores from February 15.