Energy drinks brand Carabao is entering the isotonic market with a sports beverage.
Designed to aid hydration, Carabao Sport is a carbohydrate-electrolyte drink with added B vitamins.
Available in Orange and Mixed Berry flavours, the drink comes in a 500ml bottle with a striking design and sports cap. The drink is free from aspartame and contains added B vitamins, natural colours and flavours, appealing to consumer demand for more natural category solutions. The new formulas contain only 4.4g of sugar/100ml and 113 calories per bottle.
The launch of Carabao SPORT follows 2022 consumer research from Vypr, which revealed that 60% of regular Isotonic Sports Drink drinkers who exercise weekly are very concerned about the presence of aspartame in sport drinks.
Speaking on the launch, John Luck, chief marketing officer at Carabao said: “Carabao Sport includes the carbohydrates and electrolytes required to support prolonged exercise that you would expect to find in a sports drink, but it is our unique combination of aspartame free, added B vitamins, 100% natural colours and flavours and fantastic flavour that makes our drink special. As current sponsor of The Carabao Cup, and with an existing range of great tasting, low calorie energy drinks, launching a sports drink is a natural extension for the Carabao brand.”
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