Captain Morgan is expanding its portfolio with the launch of Captain Morgan Black Spiced rum-based spirit (40% ABV).
The 70cl bottle has a rrp of £23 and will roll out into the wider convenience, wholesale, grocery and on-trade channels from September 2023.
Captain Morgan Black Spiced joins the brand’s range of rum-based spirits including Captain Morgan Sliced Apple (25% ABV) and Captain Morgan Tiki (25% ABV).
Eleanor Morgan, Captain Morgan marketing manager at Diageo GB, said: “We are proud that Captain Morgan has been able to maintain incredible popularity with consumers thanks to the brand’s ability to innovate and be at the forefront of market trends. We know that rum presents a huge opportunity for retailers and operators, and this latest innovation is set to help tap into new occasions when it launches on Amazon and TheBar.com later this month and to the trade from September 2023.”
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