Capri-Sun runs Legoland ‘Kids Go Free’ on-pack promotion

Coca-Cola Europacific Partners (CCEP) has teamed up with Merlin Entertainments to bring back its popular ‘Kids Go Free’ on-pack promotion on Capri-Sun.

The deal will give families free child entry with a paying adult to Legoland Windsor Resort, one of the UK’s favourite theme parks for young families.

From 29 May until 30 August unique QR codes on five million promotional packs of Capri-Sun can be used to redeem a ‘Kids Go Free’ voucher, entitling one child to free entry to Legoland Windsor Resort – worth £29 – when accompanied by a full paying adult. Vouchers will be valid until October 2022 to help shoppers make the most of the promotion safely. 

Capri-Sun promotional packs include 8x200ml multipacks of Orange, Blackcurrant and No Added Sugar Orange, 15x200ml multipacks of Orange, and 4x200ml multipacks of Orange and No Added Sugar Orange (lead packs for convenience and wholesale). The promo will be supported by paid social media advertising, and in-store activation.

Martin Attock, vice president, commercial development at CCEP GB, said: “Capri-Sun is the number one kids drinks brand in grocery and convenience [Nielsen MAT Value Total Cov Ex Discounters w/e: 26.12.20], so partnering with one of the best family attractions in the UK makes perfect sense.

“The ‘Kids Go Free’ promotion has a proven track record of success in helping to drive sales for retailers [Nielsen: Value LC, ROS, P6-P8 2018 vs YA] and with consumers looking for fun, affordable day-trips and breaks to enjoy as lockdown restrictions ease, there is no better time to launch.

“This is a feel-good promotion that we want retailers to get behind in-store – giving shoppers something to get excited about, whilst helping to boost sales in the process.”