Mondelez has announced a promotion roll out on Cadbury hot chocolate packs from January to help retailers drive additional sales this winter.
The ‘Make it Yours’ competition will allow shoppers to enter their information online to be in with a chance to win a £5,000 weekend away, with options ranging from theme parks, golf, festivals and spa days.
Cadbury 400g instant hot chocolate and the 500g drinking chocolate will both feature the competition from January until April.
Lorena Moyano, Brand Manager for Cadbury Hot Chocolate at Mondelēz International, said “The winter months are of course the key selling season for hot beverages like hot chocolate so it’s important that retailers make the most of the additional shoppers and sales opportunities at this time of year. That’s why we’re bringing the ‘Make it Yours’ promotion to life across our bestselling range – generating extra stand-out on shelf to encourage sales at this key time and offering our consumers the chance to win some really fun prizes. It’s a win-win!”
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