Starting on Monday 5 October 2020
Cadbury’s Chocolate Eclairs are being given a packaging facelift with a swirling caramel and purple design.
Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
As sharing occasions continue to rise, Cadbury is adding another offering to the mix with the launch of Twirl Bites
The firm is targeting the on the go market with an RTD carton.
The packaging reduction is part of the company’s strategy to eliminate 65,000 tonnes of packaging by the end of 2020.
The brand has partnered with The Mix charity to raise funds for young people in need.
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