Cadbury’s Chocolate Eclairs are being given a packaging facelift with a swirling caramel and purple design.
Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
As sharing occasions continue to rise, Cadbury is adding another offering to the mix with the launch of Twirl Bites
The PMP sharing size bags are available in three flavours.
The company promises a coffee shop quality product.
By following Perfetti Van Melle’s merchandising advice retailers can earn points and win prizes
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