Cadbury is launching a special on-pack promotion to engage football fans in stores across the UK this summer. Win a Worldie will appear on packs across its chocolate’s range as well as selected Maynards Bassetts, Trebor and Cadbury Biscuits products until November with prizes up for grabs including meet and greet experiences with some of football’s biggest names.
Four lucky winners will win the top tier prize of a tailored experience – such as a round of golf, a training session or a kick-around – with players such as Harry Kane, Neymar Jr, Steph Houghton or Virgil van Dijk. Fans can also win personalised video messages, signed shirts and even social media engagements from their favourite Worldie. There are also almost 2,000 Cadbury FC-branded high street and lifestyle £10 and £15 vouchers up for grabs.
Cadbury’s Win a Worldie promotion kicks off in store and on-pack from mid-August and will be supported by a significant marketing spend including PoS material, out-of-home advertising and digital and social media support to support retailers’ sales.
Cieran James, brand manager for Cadbury at Mondelēz International said, “This is Cadbury FC’s most iconic promotion yet so we can’t wait to roll it out across stores. Win a Worldie gives your shoppers the chance to meet their football heroes – or even wow their friends with a personal comment from them on Instagram! This disruptive promotion will certainly help retailers to build excitement and tap into additional sales from football-loving shoppers this year.”
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