Cadbury is launching its first ever powdered milkshake with the introduction of Choc’Shake.
The new product is available now in 280g jars (rrp £2.09). The launch will be supported by a £700,000 marketing campaign in June and July, across digital and out-of-home advertising.
Choc’Shake can be made into a milkshake by adding and stiring milk into the powder, and is designed for in-home eating occasions.
Paul Smith, senior brand manager for hot chocolate & refreshing beverages at Cadbury, said: “Around 75% of the population either currently use, or are keen to use, chocolate powder with cold milk (U&A done by Kantar U&A research, 2012).”
“Cadbury, as the number one chocolate brand in the UK (Nielsen Total Coverage 52W to 29.12.18), has a role to play in delighting consumers all-year round and driving category value. Cadbury Choc’Shake will provide shoppers with a refreshing new way to enjoy their favourite chocolate brand”.