Cadbury Crème Egg Biscuits are back for the second year running.
Burton’s Biscuit Company is bringing back the limited edition pack from 1 January until Easter Monday 6 April. The 106g packs come in cases of 12 and have an rrp of £1.79. Cadbury Crème Egg Biscuits will be supported by in-store POS.
According to Nielsen, the biscuits delivered £2.92m RSV last year and were the number one special treat biscuit from January to April.
Head of customer category management David Costello said: “During their first Easter, Cadbury Crème Egg Biscuits drove category growth within special treats, ahead of sweet biscuits, bringing in an additional 850,000 buyers to Cadbury sweet biscuits over 17 weeks; a great example of Burton’s success in the field of category-boosting innovation.”