Brothers Drinks Co. Ltd has reacquired sparkling perry brand, Babycham, following an agreement with the brand’s current owners, Accolade Wines.
Brothers plans to reinvigorate the brand for a relaunch in 2022.
Babycham was originally launched across the UK in 1953 and invented by Francis Showering, who helped start Brothers Drinks Co Ltd in Shepton Mallet in 1992. Accolade Wines then acquired the Babycham brand when the Showerings company was bought out in the 1990’s.
“We are proud to welcome the Babycham brand back into our drinks portfolio and are already receiving extremely positive feedback on the decision by many who consider it a ‘sleeping giant’ within the drinks industry,” said Matthew Showering. “It’s a sentimental brand, not only for our family, but for families across the nation who associate Babycham with fond memories and celebratory milestones. We want to share the brand’s fun, sparkly and aspirational persona with new and familiar customers.
”Babycham is a quality brand that is extremely well-known in the UK and this acquisition is an incredible opportunity to harness our roots and heritage. We’re confident in the brand’s future and it feels like the perfect time to modernise this classic with an exciting new relaunch.”