UK functional drinks maker, Boost, has announced it’s to be one of the official partners of Leeds Rhinos legend Sir Kevin Sinfield’s upcoming 7-in-7: The Grand Finale challenge.
The challenge is the final endurance feat undertaken by the athlete and will see the Rugby League legend take on the challenge of running seven ultra-marathons in seven days, ahead of the Super League Grand Final on 3 October.
The challenge will visit each of the home grounds of the 12 English Betfred Super League clubs. Sir Kevin will finish the challenge at the Super League Grand Final in front of an expected 70k fans at Old Trafford.
MND research
Boost’s latest pledge showcases its support with a significant donation to MND research as well as providing support for the Extra Mile events with its energy and isotonic drinks. Boost will also be bringing the energy to the finish line at Old Trafford with a dedicated area complete with a DJ and drinks for waiting fans.
Sir Kevin is undertaking this challenge to support vital research into Motor Neurone Disease, in memory of his good friend and former Leeds Rhinos teammate Rob Burrow, who was diagnosed with MND in 2019 and sadly passed away in June 2024.
“Kevin’s work to support MND research has spoken to the public nationally…”
Commenting on the support for the challenge, Lisa McKenna, Boost brand director said: “Sir Kevin has long been a legend of Rugby League, but his work to support MND research has spoken to the public nationally and raised vital funds for research into the disease.
Sir Kevin Sinfield added: “The opportunity to raise money for the MND community is always a privilege, and I’d like to thank Boost for their support. As ever, the challenge is set to be a gruelling week, but with the support of the Rugby League community and the knowledge that this will raise vital funds for those impacted by MND, I’ll be able to push forward.”
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