Bestway Wholesale has launched a new bottled water, Mount Aqua, for independent retailers and caterers.
The new spring water range is sourced and bottled in Pembrokeshire, Wales and is available in 500ml on-the-go and five litre take-home formats
Ed Smeaton, director of trading at Bestway Wholesale, said: “Mount Aqua is the latest addition to the Bestway Wholesale portfolio of refreshing waters. The water category continues to outperform the soft drinks market as a whole growing at 7%.”
Mount Aqua is sold in non-price-marked packs with an rrp of 50p/59p for 500ml screw/sports cap bottles and £1.99 for 5 litre bottles.
Smeaton added: “Mount Aqua is all about providing everyday hydration for shoppers while ensuring that retailers make significant profits. At just over 9p retailer cost per 500ml bottle, we believe that Mount Aqua is the best product in the market for delivering on profit.
“On a case of 24 standard 500ml bottles and pricing at RRP, retailers can make over £8 profit (80% POR) and £1.06 (64% POR) on the 5-litre variant which is truly sector leading in terms of profit delivery.”
Mount Aqua is available exclusively at Bestway and Batleys depots and via the Bestway Wholesale websites.