Earlier this month MPs on the Commons Home Affairs Select Committee urged the government to put an end to the practice (C-Store, November 14, 2008).
FWD director general John Murphy welcomed the conclusion, and called for loss-leading promotions on alcohol products to be stopped. Half- price and 'three for two' offers, typical of the multiple trade, were "irresponsible" and led to excessive drinking by consumers, he said.
The FWD proposes a voluntary code of practice for the whole drinks industry.
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