ÜFit protein drinks has launched two new flavours - banana and vanilla.
The new products (RRP £2) are aimed at male and female consumers and have been developed to suit the needs of busy shoppers.
Terry Adams, marketing director at ÜFit, said: “Creating a product that was in equal parts delicious, healthy and convenient was our primary goal from the outset of this project. Protein has risen to the top of the nutrient heap in recent years, as getting more protein into their diet increasingly becomes a top priority for many consumers and rightly so. The extension of our ÜFit lines represents continued growth in the market and an increase in the demand for practical ‘on-the-go’ options.”
ÜFit will also be supporting its range with an above the line campaign in January comprising of outdoor media, print and PR and digital activity.