Bahlsen, the German family-run biscuit company, has launched Zoo Imagination, a gluten and lactose-free variant of its popular Zoo biscuits.
Responding to the increasing growth within the free-from category, Bahlsen’s new product (100g bag, RRP £1.79), made using corn and teff flour, offers consumers a sweet treat that’s free from gluten and lactose. Each miniature biscuit has been shaped into fairytale animal characters.
Julien Lacrampe, trade marketing manager at Bahlsen, said: “For many parents, the free-from category has a limited offering in terms of products that taste great, are liked by their children and gives them peace of mind with a gluten free certification. We’re thrilled to be able to offer a trustworthy product that fills this gap in the market, appealing to children and parents alike, and the quality that Bahlsen is known for.”