In-store bakery specialist Aryzta Food Solutions has revamped its Pierre’s hot and cold food to go offer to help convenience stores better compete with fast-food outlets.
The development includes new products, packaging and equipment and is complemented by dedicated in-store POS.
“Today, shoppers expect really good quality food to go products and rightly so. They have very little ‘me time’ and as a consequence are looking for moments of enjoyment in food to go,” said Shane Vaughan, Aryzta Food Solutions’ head of retail marketing.
The new range introduces a contemporary twist on established favourites and best sellers in the savoury, pasties, snacks and pies categories with products such as as Chicken and Chorizo Lattice and a Pulled Pork Brioche Bap.
Branded packaging, eye-catching POS and in-store bakery equipment for outlets of all sizes will also be supplied, to enhance the shopper experience.
“We’re going all out to make Pierre’s food to go, at whatever time of day, a really memorable experience for convenience channel shoppers”, Vaughan added.
“We know that consumers are looking for variety and excitement as they eat on the go. With Pierre’s, retailers can exceed shopper expectations with a premium quality food to go range that will guarantee they return for more.”
Retailers wanting more information should call 0845 437 9593 or email retail.ordersGB@aryzta.com.