Arla has launched the latest addition to its popular Icelandic style yogurt range with a new assortment of Skyr drinking yogurts.
The new yogurt drinks are healthy, satisfying snacks made from naturally-sourced ingredients that are fat free and reduced in sugar. The fruit yogurt drinks come in a range of flavours including mango and passionfruit and blueberry and blackcurrant, available in 350ml bottles (RRP £1.50).
Skyr drinking yogurts have been designed for consumers that are increasingly enjoying food on the go, and in line with the trend for eating breakfast in the office, as opposed to in the home.
Sam Dolan, senior brand manager at Arla Foods, said: “We believe consumers are starting to recognise that healthy choices shouldn’t be solely based on low fat and that in fact sugar levels are equally important. Taking this unique product into another category is really exciting, we know that consumers are increasingly busy and are looking for delicious, yet healthy choices on-the-go, which is where Arla skyr drinking yogurts really deliver. We anticipate that people who love the yogurts will also buy the drinks, but we’re also hoping to attract new consumers.”
In 2015, Arla branded products outperformed expectations by achieving volume driven growth of 5.2%. Arla is launching an exciting new health strategy in the coming months to take advantage of the growing consumer demand for healthier products.