Angel Delight Jan 2022

Premier Foods is launching two ready-to-eat dessert pots from Angel Delight into the convenience and wholesale channel.

Designed specifically for Food to Go chillers, the new flavours are each under 120 calories, and aim to give consumers more variety of choice in the category as well as helping grow the on-the-go dessert sales. Available now, they also come with a significant shelf-life benefit over existing to-go chiller desserts, which will help reduce wastage typically seen by yoghurts and desserts in this space.

The new flavours are Chocolate & Salted Caramel and Butterscotch & Chocolate. Both 100g pots (mrsp: £1) are suitable for vegetarians and are classed as non-HFSS.

Ben Knop, food to go innovation manager for Premier Foods, said: “These new Angel Delight pots are an ideal solution for growing the choice of desserts for consumers shopping Food to Go. They taste great and are light enough for those looking for a sweet treat without the guilt. Angel Delight is a well-known, much-loved brand and it has grown 10% in the last year1, bringing in 1.1m new consumers to the brand. 

“This range gives retailers something new to broaden the choice of their food to go chilled desserts offering, while crucially remaining HFSS compliant and helping to grow the on-the-go desserts category. The light, bubbly texture and delicious flavours really appeal to shoppers looking for a light treat, while the convenient format and long shelf life make the launch well suited to retailers to bolster their sweet offering in their chillers.”