P&G brand Always Discreet is supporting of the convenience sector with the launch of two new pricemarked packs (PMPs).
Always Discreet liners 24ct will be price marked at £1.99 while Discreet Small Pads 20ct will be marked at £2.49, offering a real opportunity to increase sales to independent and convenience retailers.
Lourdes Fuentes, P&G brand manager for femcare, said: “As more and more shoppers buy their health and beauty products at their local convenience store, we are giving retailers additional support through the launch of our PMP range. Price-marked packs remain a powerful tool to grow sales especially in the independent sector as they reassure shoppers that they get great value for their money. With this in mind, we expect the demand for Always Discreet to grow even further and recommend that retailers stock up now.”
Always Discreet is available in different formats to cater for various levels of adult incontinence. Women who are affected by lighter forms of bladder sensitivity can choose Always Discreet Liners or Pads, which are available in light and moderate variants. Liners and light and moderate pads absorb leaks and odours in seconds.