Femcare brand Always, from P&G, has revealed a £1 pricemarked pack (PMP) along with a packaging makeover of its Always Dailies Pantyliners.

Available to convenience and independent retailers now, the new pantyliners are individually wrapped to deliver a more compact, discreet and convenient format for women on the go.

Always brand manager Lourdes Fuentes said: “The launch of the new PMP range is fantastic news for the brand and independent retailers alike, as pricemarked products in general and wrapped pantyliners within the femcare sector are known to perform particularly well in the convenience channel.

“Positioned at a price point that provides great value for money, we are confident that the new Always Dailies Pantyliners will prove to be a success with consumers, helping retailers to maximise sales and increase profit.”