Alpro has been celebrating the launch of its Barista Cinnamon Roll flavour drink with a café takeover in central London this week.
Open until tomorrow (14 November), Alpro is giving consumers the opportunity to experience its popular Cinnamon Roll Barista in an immersive set up, to sustain consumer excitement into the peak seasonal period.
The pop-up will provide a new high-impact, premium brand experience bringing the flavour to life in an environment where fans can sip, sample and savour the brand’s “most autumnal creation yet,” it says. The House of Cinnamon Roll store is located at149 Shoreditch High St, London E1 6JQ.
The limited edition, plant-based drink is crafted with oat and soya to deliver the warm, spiced flavour of a cinnamon roll, priced at £1.75 RRP.
Over the past year, Alpro Barista has grown by an impressive 37% in volume, significantly outpacing the rest of the barista category, which grew by +11%, it adds.
Alpro Barista Cinnamon Roll flavour brings indulgent flavour to coffee moments while supporting healthier choices and is low in saturated fat and a source of calcium and vitamins B2 and D2.
The pop-up will offer “barista-led serves, product sampling and curated experiential touchpoints to maximise content creation and drive social buzz.”
Jon Ruberry, marketing category director at Alpro UK, said: “One of the most exciting shifts in plant-based is how new flavours and formats are helping it become part of everyday moments. Alpro Barista – and our Cinnamon Roll flavour – is a great example of that, and we’re already seeing how popular our seasonal innovations have become.
“As a pioneer of plant-based for over 40 years, we wanted to celebrate this innovation by creating a space that brings that energy to life and connects coffee lovers together.”
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