Absolut is launching a new ready-to-drink (RTD) ‘Absolut Cocktails’ range.
Launching in a 250ml pre-mix can format, the range includes Passionfruit Martini, Espresso Martini and Strawberry Spritz.
Each SKU in the Absolut Cocktails range has an ABV of 5% and an RRP of £2.50.
The Absolut Cocktails range will also be supported by sampling activity across key cities and festivals this summer including Mighty Hoopla and On The Beach.
Chris Shead, off-trade channel director at Pernod Ricard UK, said: “As the pre-mix can category experiences rapid growth, we want to be a leader within the premium RTD cocktail category, as we are in the premium spirits category. Absolut is Born To Mix and we’re excited to see two new cocktail RTDs join Absolut Passionfruit Martini following its successful launch last summer. The new range offers consumers a premium cocktail experience, at an affordable price, in the convenience of a can that are perfect for pre-drinks and party drinks.”
No comments yet