One Stop has launched a new frozen meal deal in response to consumer demand and the success of its existing lunchtime and evening offers.

The unique promotion offers customers ‘Any 4 for £5’ from a selection of over 50 frozen lines, complemented by the inclusion of a 1.25L PET soft drink. Customers can choose any main, side, dessert and drink from the featured range, all for £5.

The launch follows the success of One Stop’s lunchtime deal, three for £3, and its evening meal deal offering ‘Any 3 items for £6’ within chilled ready meals, side dishes and desserts.

Lizzie Reynolds, One Stop’s customer director, said: “Our customer focus groups have regularly shown us that there is an appetite for a frozen food offer. This is a great deal, running for eight weeks, which helps customers to save money on their daily shop, whilst giving lots of choice across the range.”

The frozen meal deal is available now in all stores subject to stocking and availability, with a range of point of sale and leaflet features to support the promotion.