Mars Petcare has launched brand new Sheba Classic Soups - a complementary meal for cats.
Sheba Soups are a luxury treat for cats to add to their everyday meals, and is a broth made using 100% real fish, chicken and seafood. Sheba Soups come in a core range of chicken, tuna and ocean fish and vegetable varieties.
Arthur Renault, Sheba senior brand manager, said: “Sheba Classic Soups is the ultimate product for consumers looking to give their cats that something extra special. We know from our consumers that soups are fed for variety and indulgence, and that cats see it as something exciting and different to their day-to-day meals.
“The super-premium Cat Soup segment is a huge emerging space around the world, and is directly behind accelerating value in the Pet Food category. We have seen fantastic performance in other markets and we are confident that the UK will see the same success.”
Available in 40g mini pack sizes and packs of four on sale in grocery, convenience and pet stores (rrp £1.99), with a recommended promotional price of £1.50.
Sheba Soups also comes in extra-special premium packaging, displaying all the enticing ingredients.