Mars Petcare has created Pedigree ‘Puppy Tasty Bites’.

Pedigree Puppy Tasty Bites are specifically designed for puppies and available in chicken flavour. The treats are small bite-sized cubes that are easy to chew and digest and are also a source of calcium to help puppies to build stronger teeth and bones.

The range of treats also contain essential Omega 3 vitamins and minerals.

George Hillman, senior brand manager at Pedigree, said: “The bitesize treat category is worth £30m and growing year on year. The launch of Pedigree Puppy Tasty Bites is the perfect opportunity for retailers to boost sales in store and drive awareness at the point of purchase. The treats are fast-becoming the number one must-stock item for retailers; unlocking greater basket spend and encouraging those all-important impulse purchases, without taking up extra space in-store.

“We recommend that retailers focus on secondary sites in store for stocking treats as the category is often an impulsive one. Popular and effective secondary sites include placing treats at the checkout, and using clip-strips and counter top units to create points of interruption in store.”

Puppy Tasty Bites are available now at a promotional price of £1.50.