The Today’s Group is focusing on enhanced levels of support for retailers following its separation from Nisa earlier this year.

Managing director Bill Laird told C-Store that although the group’s overall strategy would not be affected by the change, it was like operating “a brand new, 25-year-old company”.

He continued: “The separation from Nisa makes it easier to explain who we are and what we do. We are really enthused about the independent retail sector and are beginning to wake up wholesalers who weren’t really retail focused up to now, by helping them develop retail club and symbol group membership.”

There are 1,400 stores in the Today’s retail club, and it hopes to increase this to 2,000 by 2014, and to grow its symbol store estate to 500 in the same period.

“Our symbol package is based around support and education, focusing on planograms, marketing, merchandising and training,” continued Laird. “Our job is to help the retailer.”

In addition, the 2012 edition of the group’s Plan For Profit booklet, listing about 800 must-stock ambient products to form the basis of a core range, is available from early May, backed by a website featuring enhanced ranges and more detailed information.