Today's has joined Sugro, while all members of Sugro have joined the Today's Group. Some individual Sugro wholesalers were already members of Today's, but the addition of the remaining 40 takes the group's combined turnover beyond £6bn.
Today's Group managing director Bill Laird said: "Our partnership with Sugro is a significant development in a marketplace which is becoming increasingly competitive and polarising as a result of ongoing consolidation. This agreement demonstrates there are still ways to achieve member value and growth in a mature market."
Philip Jenkins, managing director of Sugro UK, added: "This is a fantastic move for both Sugro UK and the Today's Group as it strengthens our rapidly developing businesses in a competitive market place, while delivering additional benefits to members."