Spar stores across Scotland, including independent and company owned stores, have launched a value campaign running until the end of February.
The activity aims to reinforce Spar Scotland’s “long-standing commitment to delivering everyday essentials at fair prices”, said the retailer.
The campaign spotlights Spar Scotland’s core value lines, these include:
- Spar own label white sliced bread and toastie – £1
- Connolly’s bacon – £1
- McGhee’s 6 pack tattie scone – £1
- Graham’s Light ’n’ Low milk – £1.27
- Spar Brand square sausage, haggis and black pudding 4 packs – £2
These prices will continue to remain in place for as long as possible throughout the year, said Spar Scotland.
Six large eggs priced at £1.25 will follow onto shelves from February to “further strengthen the in-store value offer”, added the retailer.
These key lines will be supported by a wider mix of staple products, which will continue to rotate on and off promotion in line with customer demand and seasonal trends, said Spar Scotland.
The campaign will be backed by a full suite of marketing assets including vehicle wraps, in-store POS and digital materials.
Colin McLean, CEO for Spar Scotland, said: “Our objective is to continue offering our customers fair pricing on the everyday essentials they rely on. With household budgets still under pressure, we are committed to making life a little bit easier for shoppers by keeping key lines accessible, affordable and great quality.”
In addition to the value activity, the retailer is also launching a new vehicle wrap to amplify its popular £3.25 breakfast roll and Barista Bar hot drink deal. While not part of the value campaign, this deal will be re-energised from early January, said Spar Scotland.
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