Nisa’s significant investment in marketing has paid off, with the company reporting record 7% growth figures for the last financial year.
In a move which has brought in more than £100m of new business, the 12 months to February 28 saw 214 new members join Nisa.
In addition to a high profile TV advertising and trade marketing campaign, Nisa has also launched a new recruitment website, www.join-nisa.com, which provides video testimonials from existing members.
“We are extremely pleased to announce such fantastic recruitment figures for the year-to-date.,” Nisa group sales director Andrew J Mouse said. “The Nisa sales team has implemented a strong recruitment strategy to help recruit high quality members to the group and everyone at Nisa is committed to ensure independent retailers are offered the most competitive package in the marketplace.”
Earlier this month Nisa launched the new symbol facia Loco, to allow smaller convenience stores the opportunity to be part of a symbol group as well as acting as an alternative fascia option for stores in close proximity to an existing Nisa fascia.