Morrisons has introduced improved terms for its independent retail partners as it looks to grow its convenience business.
Announced today (22 July), partners can now earn a volume rebate of up to 6%, a raise from the previous cap of 1.5%.
Partners would also become the first in the sector to have access to a supermarket loyalty scheme as Morrisons More Card begins a phased roll-out this summer.
Not only would this allow customers to access industry leading More Card Prices in their local convenience store, but they would also be able to earn More Card Points on their purchases, said Morrisons.
Additionally, the retailer ensured wholesale prices offered to franchise retailers would “always be lower” than the retail prices in its company owned Morrisons Daily stores.
There are around 1,700 Morrisons Daily stores in the UK, with a large proportion owned and operated by independent retailers.
Morrisons has ”ambitious plans” for further expansion and is constantly reviewing its franchise model to ensure it remains the first choice for its convenience partners.
Recently, the retailer has made significant investments in its logistics network with a new dedicated distribution centre at its Swan Valley site that has notably improved its ability to serve its franchise customers, it said.
“We have made significant strides in recent months to strengthen our Morrisons Daily proposition and set ourselves up for future growth,” said Paul Dobson, Morrisons’ director for wholesale convenience.
”Our new and existing franchise partners are pivotal to our overall success and the team and I have been out and about listening to feedback from them and their customers, seeing first hand what is working well and what we need to improve on. We’re excited to implement these enhanced terms for our independent retail partners and confident they will help us meet our ambitious growth plans for our Morrisons Daily estate.”
A breadth of new senior leaders have also joined the business in recent months to help drive strategic growth. These include Michael Kosciukiewicz in the newly created role of supply chain and logistics director for convenience and wholesale and Victoria Lockie, as new head of wholesale.
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