The Motor Fuel Group (MFG) is set to rebrand 110 of its forecourt stores from Spar to Londis or Budgens, following an extension of its supply agreement with Booker Retail Partners (BRP).
The move will also see MFG, which formally merged with MRH in November 2018, rebrand all of its Hursts-branded stores.
MFG, which is currently the UK’s number one forecourt operator in terms of number of sites, signed its first agreement with BRP in May 2016.
The new store supply contract will see BRP supply the entire network of 925 stores, with MRH’s Spar stores to be rebranded first.
MFG retail director Paul Dennis said: “After nearly three years of successful Booker shop supply, we are delighted to be continuing our relationship to cover our enlarged network.
“We believe Booker’s promotional programme and Spend & Save rewards have already added significant benefits to over 800 of our forecourt retailers. In addition to rebranding the Spar stores, it is our intention to also replace the Hursts brand.
“We are confident that moving to Londis and Budgens will help drive additional footfall through our stores and enhance the customer shopping experience.”
Booker Group retail managing director Steve Fox added: We are delighted to extend our partnership with MFG.
“It is a privilege to serve them and this extension to our existing agreement is a fantastic opportunity for Booker Retail Partners to build on our already successful partnership.”