Spar distributor James Hall has made a number of changes to its WebSpar internet network system to enhance the digital experience for its retailers.
Having gone live last month, the new and improved WebSpar 2.0 has been totally redesigned based on feedback from retailers over the last 12 months and now has a simpler, intuitive design. Retailers can use any device to access the service, including laptops, tablet and mobile as well as their back office PCs.
WebSpar was first introduced 10 years ago, and now content on the site will be bespoke to each retailer, with a login page at the start. For example, if a store is non-licenced and doesn’t sell alcohol, this retailer will not see any alcohol products, news or information that isn’t relevant to them.
The revamped site also includes an improved live weather feed, product recalls and alerts, latest news, deals and promotions, a new search facility and new product launches from both branded and own label. Product images are also larger and higher quality, with more product information available too.
Peter Dodding, sales and marketing director, said: “While the current WebSpar has been a good communication tool in the past, technology has moved on significantly and we wanted to reflect this with WebSpar 2.0.
“We took on board all the feedback that Spar retailers gave us about WebSpar, and came up with this clearer, simpler and more intuitive layout. We are really confident that our retailers will find it much easier to navigate around the site and find exactly what they’re looking for.”