The tabloid's demise initially hit home news delivery (HND), with many customers failing to order another Sunday newspaper (Convenience Store, July 22). But retailers have now managed to convert most of their NotW customers to another paper, with The People, Sunday Mail and Sunday Mirror being the main beneficiaries.
Lionel Cashin, of The News Shop in Market Weighton, Yorkshire, said all but four of his 60 NotW customers had switched to another title, including those who had always received two newspapers. "Only one person refused to order another paper. Overall sales are level with last year."
Jon Ellis, of Town Common News, Christchurch, Dorset, said he had now converted most of his 40 HND customers to other titles, after a slow start. "I'm quite relieved," he said.
Dave Newman, of Westhill Stores, Hastings, East Sussex, said he had covered about 90% of lost HND customers, and nearly all of lost NotW sales overall. "But I'm a bit sceptical in the long term if there isn't a natural replacement for NotW. Let's see how long the other titles run their promotions," he said.