Costcutter’s campaign to up its digital and social media presence is continuing, with the launch of two new consumer websites for myCostcutter and Rhythm & Booze earlier this month.
The two new websites are the latest in a series of seven new platforms to be launched by the end of the year.
The all new myCostcutter.com showcases extensive consumer offers along with recipe suggestions, while rhythmandbooze.co.uk includes wine and beer guides to help customers select the best drinks to accompany their food.
Costcutter Supermarkets Group’s digital roll out began in August with howconvenient.co.uk, a corporate and retailer recruitment website.
This was quickly followed by the launch of kwiksave.com, a new dedicated Direct Supply website, giving retailers instant access to regional suppliers from across the United Kingdom.
A new Costcutter website is also set to launch simultaneously with an all-new Costcutter app, which will be available on Apple and Android platforms, and will carry bespoke content for mobile devices.
All websites will be fully supported by social media campaigns across Facebook, Twitter and content sharing service Pinterest.
“The launch of the new myCostcutter and Rhythm & Booze websites is the latest stage of our continued investment into our digital strategy,” Costcutter marketing director Ian Bishop said.
“Our portfolio of retail brands has been developed to meet the specific demands of different consumer groups and the development of these brand websites allows us to communicate and engage with these audiences in the most appropriate way.”