Digital commerce data specialist eStorebrands has announced a new partnership with Co-op to launch Co-op Catalyst, described as “a dedicated analytics platform designed to accelerate quick commerce category growth.”
The platform gives suppliers direct access to Co-op’s own QCommerce data across coop.co.uk and its delivery aggregator partners. Suppliers can track product performance, search positioning and store-level availability, and use the same data as their Co-op category team to drive joint growth.
Backed by Co-op’s footprint of 2,300 convenience stores and its long-standing aggregator partnerships, Co-op Catalyst provides an up-to-date view of the UK’s quick commerce convenience market that hasn’t been available to suppliers before.
By combining digital shelf analytics with on-demand performance data, Co-op Catalyst equips suppliers to make “clear, actionable category recommendations that benefit both their brands and Co-op,” it said.
Valuable insight
Francis Nicholas, VP for product strategy at eStoreBrands, said: “Having worked for brand owners including P&G and Nomad Foods, I know first-hand how valuable retailer insight is, and this is exactly what buying, category and quick commerce teams have been missing.
“Quick commerce is one of the fastest growing channels in digital retail, and Co-op Catalyst gives suppliers the retailer’s own view of it, which site monitoring alone cannot provide. We look forward to helping suppliers make recommendations that benefit Co-op, their business and shoppers alike.”
Kate McCrae, operations and QCommerce director at Co-op, said: “We’re really excited about this new partnership and the insights and opportunities it will bring, as sharing deeper data will be instrumental in helping us, our suppliers and partners serve Co-op members and shoppers.
“Co-op Catalyst will help unlock this channel, enabling suppliers to apply core category management principles to up-to-date data and recommend actions that accelerate growth for both their brands and Co-op.”
Co-op Catalyst opens to suppliers later in 2026. Suppliers can register their interest here.
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