Since the last update Circana’s market read has been enhanced with the inclusion of additional retailers, namely Aldi, Lidl, Amazon and Holland & Barrett. The impact of the inclusion will vary by sector, but convenience and symbols & independent absolute shares of the market will reduce as the market size increases. The data in the graphs for soft drinks is like-for-like, but old outputs will no longer be comparable.
For soft drinks the symbols & independent absolute share in the latest 52 weeks (L52W) stands at 18.7% of a market worth £8.5Bn annually. The soft drinks market is growing strongly year-on-year (YOY) with value sales in the L52W up +6.9%, driven by all the major categories, Carbonates, energy drinks and in particular waters.
Growth has been driven by both price and volume. Volume growth has been driven predominantly by waters where volume sales increased by +11.9% in the L52W versus (vs) last year (LY). This strong volume growth has been driven by big packs of private label, but volume growth across both carbonates and waters has been boosted by the hot summer.
Analysis confirms that soft drinks YOY volume performance is strongly affected by YOY weather patterns and that the convenience channel YOY share performance is also very much weather dependent. However, it is major multiple grocer convenience that has seen the bigger boost from the weather gaining +0.4 percentage points (PP) of value share over the L52W vs LY. The symbols and independent channel has seen strong growth with value sales up +6.8% YOY, but has marginally lost share with a weak performance in carbonates where both major multiple grocer supermarkets and convenience made significant share gains.
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