Camelot announces National Lottery review after sales decline

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Camelot UK is carrying out a strategic review of The National Lottery after announcing an 8.8% fall in sales for the 2016/17 financial year.

The review will focus on four key business areas, including investment in technology and systems and commercial plans to boost sales performance. The current business structure and long-term succession will also be under review.

In the year to 31 March 2017, Camelot delivered £1.63bn (excluding investment returns) for Good Causes – more than £30m every week – taking the total delivered to date to over £37bn.

However, total returns were lower than in the previous year, which Camelot attributed to a disappointing performance across The National Lottery’s range of draw-based games.

Player confidence on Lotto was dented by “three very long and statistically unexpected rollover series in quick succession at the beginning of 2016”. EuroMillions also had a soft first six months in 2016/17 but its performance improved significantly over the second half of the year following the game changes Camelot introduced in late September.

Camelot chairman Jo Taylor said: “Given the current climate of economic uncertainty and increasing competition from the gambling sector, we expect 2017/18 to be equally, if not more, challenging for The National Lottery. It will therefore take time to turn things around and I anticipate a further sales decline this year.

“I am, however, confident that the review will enable us to put the business on the best possible footing to get back into growth – and so deliver even more for our players and the millions of people for whom National Lottery funding is so crucial over the remainder of this licence period.”

Readers' comments (16)

  • too greedy. extra numbers and price increase

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  • Treat your customers (retailers) in a dictatorship fashion and this is what happens - just as with Paypoint.

    These companies should have invested more into the independent sector instead of creating a Goliath - we control you attitude and type of service and now fortunately in today's modern convenience age we don't need lottery for that wonderful "footfall" - and for that reason they will now fall of their mystical horse and plunge into reality - treat your customers well, and they will return the favour.

    -8.8% yikes!!!!

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  • No mention by Camelot of the obvious reasons for Lotto sales decline?
    By introducing a free Lucky Dip, and extending the odds on a £25 return, Camelot have persuaded many of our customers that Lotto is a waste of time.
    As for the Euro Millions, I cannot see the point of £2.60, £3.90 here and there; and many of our customers are suspicious that the £100million+ prizes are never won by more than one ticket; are they right to be suspicious?
    Our sales are down 20% year-on-year.

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  • It doesn't take a genius to understand that raising the Euro lottery from £2 to £2.50 has had an effect. Those players who were spending £10 a time won't have increased their spend, all they will have done is reduced their ticket purchase from 5 to 4.

    Longer odds of winning the UK lottery have probably dampened peoples spirits with the introduction of the extra ball.


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  • Revert back to original 1 game a week and a lower price plus fairer prize pay outs. Imagine getting 5 numbers and winning a poxy £2k?!

    Wake up Camelot

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  • Been trying to get lottery for years . New co operatives etc get them as standard. I dont even have a human to contact to explain our case just the usual form to complete. I have tried 20 times and not even a reply!!!

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  • Since the extra balls have been added and price doubled there is less chance of having a decent prize worth having. I have done the lotterey with my family members since it started have managed to win £450 a couple of times but since nothinv not even£60 for 2 numbers on hotpicks which we changed to .

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  • Last week we processed 308 transactions on the Lotto, Euro and Scratchcards, and earned £43.61p for doing so.
    We sold 243 Lotto/Euro/Scratchcards.
    We "paid out" 26 Lotto/Euro prizes (including 13 free Lucky Dips, and 39 Scratchcard prizes.
    Our commission for payouts was 70p.
    In sum, we earned 14p per transaction.
    If we were paying staff the MNW of £7.50 per hour, our staff costs, ignoring NI, would be 12.5p per minute.
    Even without considering the paperwork, the administration, the accounting, the loading of rolls and scratchcards, the erection of advertising............
    it is difficult to understand why any retailer who does not have the Lotto would want it.

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  • I have had lottery ever since it came out . lottery than was a decent earner . but since price rise and increase in numbers the sales have gone down . they were going down for individual retailers as terminals were popping up all over the place . even the service from Camelot has detoriated . £200 charge if unit is not faulty !! there will be time when lottery income to footfall will become irrelevant , same as paypoint . I am handing back my paypoint which wasn't making me money but used it as service to customers . my annual income used to be around 680 £ banking charges £ 650 !! with new charge I would make a loss and on top bank has put up cash banking charges .

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  • One more thought, OK - three!
    Camelot could do with increasing the font size of their communications.
    Their tiny slips of paper necessitate me to use a magnifying glass.
    Plus: why do they not put the scratchcard reference number on their planograms?
    Plus: why do we not process scratchcard through their terminal? Perhaps then we would not keep running out?

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