Bargain Booze has recruited the 100th store to its Select Convenience symbol group.
The store in South Ockendon, Essex, is run by new franchisee Ponnuthirai Sritharan. He commented: "We are really excited to be part of the group, offering great choice and value to the residents of South Ockendon. We want the locals to realise that Bargain Booze has a lot more than just bargain booze customers genuinely can do a full top-up shop with us, at genuinely low prices."
The Select Convenience format offers a fuller convenience range than the off licence-based Bargain Booze model, which now comprises more than 630 stores. The 100th-store mark has been reached just three-and-a-half years after the first c-store outlet was opened.
Bargain Booze commercial director Mark Crabtree added: "Reaching 100 c-stores so swiftly is a fantastic milestone and demonstrates that our strategy of developing a full convenience offer driven by off licence is one that customers are enthusiastic about. This is re-enforced by the Select Convenience format demonstrating how it can compete effectively with the major multiples."
The store in South Ockendon, Essex, is run by new franchisee Ponnuthirai Sritharan. He commented: "We are really excited to be part of the group, offering great choice and value to the residents of South Ockendon. We want the locals to realise that Bargain Booze has a lot more than just bargain booze customers genuinely can do a full top-up shop with us, at genuinely low prices."
The Select Convenience format offers a fuller convenience range than the off licence-based Bargain Booze model, which now comprises more than 630 stores. The 100th-store mark has been reached just three-and-a-half years after the first c-store outlet was opened.
Bargain Booze commercial director Mark Crabtree added: "Reaching 100 c-stores so swiftly is a fantastic milestone and demonstrates that our strategy of developing a full convenience offer driven by off licence is one that customers are enthusiastic about. This is re-enforced by the Select Convenience format demonstrating how it can compete effectively with the major multiples."
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