A Costcutter store on site at the University of Birmingham has undergone a six-figure expansion and refurbishment to enhance its offering.

The university store, which has been a Costcutter for more 12 years, has doubled in size from 613 to 1013 sq ft as part of a significant upgrade and expansion as a direct response to the university opening a new 3,500 bedroom halls of residence at the site.

The new-look open-fronted Costcutter store is situated in the University’s reception area and now offers extended chilled and fresh produce, as well as a large off licence and an increased Independent range, to offer students a variety of meal solutions right on their doorstep.

Andrea Simpson, store manager of University of Birmingham Costcutter, said: “With the opening of the new student accommodation, we knew there would be a need for a far larger convenience offering for students on campus; however the challenge was making this happen within the limited existing space.

“Costcutter Supermarkets Group really rose to that challenge, presenting plans that not only allowed for a far greater range of products, but also created a much more inviting customer experience.”

Jamie Davison, business development director, Costcutter Supermarkets Group, said: “Since the reopening, the store has seen sales increase by more than 58%, with particularly strong sales from fresh produce. We were delighted to continue working with the University of Birmingham.”