Londis is introducing a new core chilled range of 70 must-stock meat, dairy and deli goods with improved margins, to help retailers develop the growing category.

The number of pricemarked packs and long term multibuy promotions have also been increased Londis said.

Prices are benchmarked against leading cash and carry and van sales operators, allowing Londis retailers to order chilled products at “market leading” rates as part of their wider delivery, Londis sales director Scott Wharton said.

“With more consumers regularly shopping for chilled products at their local convenience store, the simplified range and improved prices helps Londis retailers to capitalise on this opportunity, ensuring we deliver the right offer for customers, and drive our retailers returns,” he added.

It follows the recent launch of a new core fresh range.

Retailers will also be supplied with a free point of sale kit including product barkers, floor stickers, arrow hanging cards and window posters.

A new chilled range brochure has also been published, giving advice on implementing point of sale, along with top tips for selling chilled convenience products.