James Hall & Co. has revamped its Spar sandwich and wraps range to capitalise on the lunchtime meal deal opportunity.

The revamp will better communicate the different varieties in the range, while the ‘lighter’ range of products will also be separated from the rest of the range with a new clean, white label.

It has also introduced four new lines to the lunchtime range; Tikka & Onion Bhaji; Cheese & Branston and Houmous & Pepper sandwiches; and a Sweet Chilli Chicken wrap. 

Eight of the sandwiches and wraps will also donate 5p per sandwich sold to children’s charity, the NSPCC, as part of the wholesaler’s on-going partnership with the charity. Its Meal Deal offering has also been updated to include the Spar Wraps and Spae Milk 500ml, and has a new deal price of £2.75.

James Hall retail director Peter Dodding said meal deals are a great way to increase basket spend. “Sandwich and wrap sales have reached more than an incredible £8m since we launched the SPAR lunchtime range a little over two years ago,” he said. “Meal deals are hugely important to convenience store sales – if a consumer comes in for a sandwich, it’s a fantastic way of up-selling to encourage them to buy a full meal.” 

To support the revamp, retailers have received a brand new POS kit, including posters, shelf cards, stripping and a banner to help highlight the meal deal and lunchtime range in stores.