Weetos is launching a new on-pack promotion this summer offering consumers the chance to win sporting equipment.
Launching from June 2020, the on-pack promotion offers nine consumers the chance to win £500 to spend towards sports kit and equipment. To enter, consumers need to send in a photo of their Weetos pack or bowl in a sporting context such as goal posts or a basketball hoop.
Abbie Randall, marketing assistant for Weetos, said: “We’re really excited to bring this promotion to retailers. The on-pack campaign will stand out on shelf, helping to raise awareness of the Weetos brand and increase visibility and sales in-store.
“We know that our core audience of 5-15-year olds love playing sport so we wanted to help promote this via our on-pack giveaway and we’re confident that this campaign will increase brand engagement and appetite for the product.”
The on-pack promotion will be available across 500g and 350g PMP (£2.49) Weetos packs and will run in stores from June to August.