McCoy’s is continuing to deliver on flavour and innovation with the launch of new McCoy’s Chips.

Available to convenience and impulse retailers from February 2017, the new range will be available in 70g £1 price-marked packs in two flavours: Salt & Vinegar and Curry.

The new crisps are lighter than the standard Ridged McCoy’s crisps, with a crunchy outside and fluffy inside.

KP Snacks’ £1 PMP range is out-performing the category (Nielsen MAT 31.12.16), so is in the perfect position to drive overall category growth.

Matt Collins, sales director for convenience, wholesale, discounters & foodservice at KP Snacks said: “Consumers are making over 27 million visits to chip shops every month, so it was important we recognised this trend and continued to innovate and deliver snacking products and flavours that consumers crave.

“Flavour is still the number one sales driver within crisps and snacks, with 65% of purchase decisions based on taste (KWP Usage 52 w/e 28 February 2016). McCoy’s Chips presents a unique offering that consumers simply can’t find elsewhere, and at an appealing £1 price point, we are giving independent retailers a strong point of difference with a proven track record of success.”