United Biscuits UK has kicked off this summer’s McCoy’s football promotion. The on-pack promotion will give consumers the opportunity to win a 3D TV and a year’s subscription to ESPN through the brand’s website. All packs will offer a 10% discount at Sports Direct.

The brand is also unveiling a 150g share-size bag in flame grilled steak, cheddar & onion and salt & malt vinegar (rrp: £1.99). McCoy’s limited edition football-themed flavours, chicken winger and sausage striker will also make a return in 50g handy packs (69p).

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