Kettle Chips is introducing a new winter flavour Baked Camembert & Oak Smoked Garlic.
The seasonal flavour replaces the summer flavour of Chorizo, Feta & Olive.
Andrew Slamin marketing director at Kettle Foods said: “Consumers are more inclined to treat themselves and their guests at Christmas so Kettle Chips are always popular at this time of year. Last Christmas Kettle sales grew by 20% and the brand achieved record market share (Nielsen data to 2nd January 2016). As the festive season approaches, the limited seasonal edition can help retailers capitalise on consumers’ desire to buy premium products to share and will bring some excitement to the category.”
Kettle Chips is the UK’s original and number one premium crisp, growing ahead of the rest of the market with value sales up by 6.3% year on year vs. the total which is declining by -1.8% (Nielsen data 52 weeks value sales to 8th October 2016).